Yellow Line Metro

Yellow Line Metro
Monthly Reach
50+ Miilion
Daily Commuters
1.70+ Million

Delhi Metro Yellow Line connects 37 stations across approximately 49 km, linking major residential, commercial, institutional and corporate destinations between Samaypur Badli and Millennium City Centre Gurugram. The corridor provides opportunities for station-specific and multi-location advertising campaigns targeting commuters across Delhi NCR. Advertising impressions and costs vary by station, media format, placement and campaign duration.

Key Insights
Type: Delhi Metro Stations: 37

Yellow Line Metro Advertising

Yellow Line Metro Advertising offers brands a strategic opportunity to reach commuters travelling across North Delhi, Central Delhi, South Delhi and Gurugram. Connecting Samaypur Badli with Millennium City Centre Gurugram, the Delhi Metro Yellow Line serves major business districts, shopping destinations, educational institutions, healthcare centres and prominent residential neighbourhoods.

The corridor connects important commercial and transit locations such as Kashmere Gate, New Delhi, Rajiv Chowk, Central Secretariat, INA, Hauz Khas, Saket and Sikanderpur. This makes Delhi Metro Yellow Line Advertising suitable for businesses targeting working professionals, corporate audiences, students, shoppers and daily commuters across Delhi NCR.

The Media Spaces provides customised Yellow Line Metro Advertising solutions, including station advertising, static and backlit panels, digital displays, metro train branding and other approved formats, subject to availability. As a Yellow Line Metro Advertising Agency, we assist brands with media planning, station selection, advertising rates, media buying and campaign execution based on their marketing objectives and budget.

Yellow Line Metro Advertising – Key Insights

The Delhi Metro Yellow Line (Line 2) is a major north–south metro corridor connecting Delhi with Gurugram. It provides connectivity to prominent business districts, government offices, shopping destinations, educational institutions, healthcare centres and residential areas, making it a valuable advertising corridor for brands targeting diverse commuter segments across Delhi NCR.

Key Parameter

Yellow Line Metro Details

Metro Line

Delhi Metro Yellow Line (Line 2)

Route

Samaypur Badli to Millennium City Centre Gurugram

Total Stations

37

Route Length

Approximately 49 km

Areas Covered

North Delhi, Central Delhi, South Delhi and Gurugram

Major Interchange Stations

Kashmere Gate, New Delhi, Rajiv Chowk, Central Secretariat, INA, Hauz Khas and Sikanderpur

Key Commercial Locations

Connaught Place, New Delhi Railway Station, INA Market, South Extension, Saket, MG Road and Gurugram business districts

Target Audience

Corporate Professionals, Government Employees, Students, Shoppers, Tourists and Daily Commuters

Advertising Formats

Static Panels, Backlit Displays, Digital Screens, Metro Train Branding and Station Activations, subject to availability

Campaign Coverage

Individual Stations, Multiple Stations and Corridor-Based Campaigns

Advertising Duration

Monthly and Customised Campaigns, subject to booking conditions

Advertising Reach

Station-Specific and Multi-Station Commuter Exposure

The Yellow Line connects important employment and commercial centres, including Connaught Place, Central Secretariat, South Delhi and Gurugram. Interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi and Hauz Khas offer connectivity to other metro corridors, while stations such as AIIMS, Saket, MG Road and Millennium City Centre Gurugram serve distinct healthcare, retail, residential and business catchments.

These characteristics allow advertisers to plan geographically targeted campaigns across selected Yellow Line stations, subject to confirmed media inventory and placement availability.

Yellow Line Metro Route & Station-Wise Advertising Opportunities

The Delhi Metro Yellow Line connects Samaypur Badli in North Delhi with Millennium City Centre Gurugram, passing through major commercial, administrative, educational, healthcare and residential destinations. The corridor provides advertising opportunities across important locations such as Connaught Place, New Delhi Railway Station, Central Secretariat, INA, Hauz Khas, Saket and Gurugram.

Yellow Line Metro Station Advertising enables businesses to target specific commuter catchments through strategically selected metro stations. Advertisers can plan campaigns around corporate hubs, shopping destinations, educational institutions, healthcare facilities and residential neighbourhoods.

Yellow Line Metro Stations & Advertising Locations

Metro Station

Location / Advertising Relevance

Samaypur Badli

Residential and industrial catchments in North Delhi

Rohini Sector 18, 19

Residential neighbourhoods and local commercial markets

Haiderpur Badli Mor

Residential communities and surrounding commercial areas

Jahangirpuri

Residential neighbourhoods, markets and industrial catchments

Adarsh Nagar

Residential communities and established retail markets

Azadpur

Wholesale markets, commercial activity and interchange connectivity

Model Town

Residential neighbourhoods, educational institutions and retail markets

GTB Nagar

Delhi University North Campus, student communities and educational institutions

Vishwavidyalaya

University of Delhi, educational institutions and student audiences

Vidhan Sabha

Government establishments and surrounding residential areas

Civil Lines

Administrative offices, institutional locations and residential catchments

Kashmere Gate

Major metro interchange, ISBT connectivity and transit audiences

Chandni Chowk

Historic wholesale markets, retail businesses and tourist destinations

Chawri Bazar

Wholesale markets and established commercial trading areas

New Delhi

New Delhi Railway Station, Airport Express interchange and commercial activity

Rajiv Chowk

Connaught Place business district, retail destinations and major metro interchange

Patel Chowk

Government offices, administrative establishments and commercial catchments

Central Secretariat

Government offices and Violet Line interchange

Udyog Bhawan

Government offices and institutional destinations

Lok Kalyan Marg

Administrative establishments and surrounding residential areas

Jor Bagh

Premium residential neighbourhoods and nearby institutional locations

Dilli Haat – INA

INA Market, Dilli Haat, shopping destinations and Pink Line interchange

AIIMS

Major hospitals, healthcare institutions and medical professionals

Green Park

Retail markets, restaurants, offices and residential communities

Hauz Khas

Commercial destinations, educational institutions and Magenta Line interchange

Malviya Nagar

Residential communities, shopping markets and local businesses

Saket

Shopping malls, corporate offices and commercial establishments

Qutab Minar

Tourist destinations and South Delhi residential catchments

Chhatarpur

Residential neighbourhoods, religious destinations and local markets

Sultanpur

Residential developments, commercial establishments and nearby business locations

Ghitorni

Commercial establishments, residential communities and Gurugram-bound commuters

Arjan Garh

Residential developments and Delhi–Gurugram connectivity

Guru Dronacharya

Corporate offices, commercial establishments and residential catchments

Sikanderpur

Gurugram business districts, commercial establishments and Rapid Metro interchange

MG Road

Shopping malls, corporate offices, hotels and retail destinations

IFFCO Chowk

Corporate offices, business districts and commercial establishments

Millennium City Centre Gurugram

Corporate offices, business parks, residential communities and commercial destinations

Advertising Potential Across the Yellow Line Metro Corridor: The Yellow Line offers a combination of business, retail, institutional and residential catchments, allowing advertisers to select locations according to their campaign objectives.

Rajiv Chowk, New Delhi and Kashmere Gate are important transit and commercial locations, while Central Secretariat, AIIMS, INA and Hauz Khas serve government, healthcare, shopping and educational audiences. Stations such as Sikanderpur, MG Road, IFFCO Chowk and Millennium City Centre Gurugram provide opportunities to target commuters travelling through Gurugram's corporate and commercial districts.

Brands can explore individual station advertising or multi-station campaigns to build visibility across selected sections of the corridor. Actual advertising placements, formats and booking options depend on applicable media rights, station permissions and confirmed inventory availability.

Yellow Line Metro Advertising Formats

Yellow Line Metro Advertising provides multiple branding opportunities across metro stations and trains, enabling businesses to connect with commuters through strategically positioned advertising displays. Advertisers can explore static panels, backlit displays, digital screens, platform advertising, metro train branding and promotional activations, depending on media rights and inventory availability.

The selection of advertising formats depends on station location, display visibility, campaign objectives and advertising budget.

Advertising Formats on Delhi Metro Yellow Line

Advertising Format

Placement & Description

Suitable For

Static Advertising Panels

Advertising panels at designated station concourses, corridors and passenger circulation areas

Brand Awareness, Retail Promotions

Backlit Advertising Panels

Illuminated advertising displays at approved metro station locations

Premium Branding, Product Campaigns

Digital Advertising Screens

Digital displays at selected stations, subject to availability

Video Advertising, Product Launches

Platform Advertising

Approved advertising panels positioned in platform areas

Commuter Visibility, Brand Recall

Entry & Exit Gate Branding

Advertising displays near designated station entry and exit points

Local Promotions, Retail Advertising

Inside Metro Train Advertising

Branding panels and advertising placements inside metro coaches

Repeated Commuter Exposure

Metro Train Exterior Branding

Full or partial advertising wraps on approved metro trains

Large-Format Branding, Corporate Campaigns

Station Activations

Designated promotional spaces for product demonstrations and brand engagement

Experiential Marketing, Product Sampling

Choosing the Right Yellow Line Metro Advertising Format: Station-based advertising is suitable for brands targeting specific commercial and residential catchments. Locations such as Rajiv Chowk, New Delhi and Kashmere Gate may be considered for transit-oriented campaigns, while Saket, MG Road and Millennium City Centre Gurugram are relevant to retail and corporate audiences.

Static and backlit panels support continuous brand visibility, whereas digital screens allow advertisers to display changing promotional messages. Metro train branding can provide broader corridor exposure, subject to train allocation and approved advertising rights.

The Media Spaces assists advertisers in selecting suitable Yellow Line Metro Advertising Options based on location relevance, media specifications, campaign duration and budget. All advertising formats are subject to confirmed inventory, applicable permissions and booking conditions.

Yellow Line Metro Advertising Cost & Rates

Yellow Line Metro Advertising Cost varies depending on the selected metro station, advertising format, display size, placement visibility and campaign duration. Premium commercial and interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas and Sikanderpur may have different advertising rates compared with residential and neighbourhood stations.

The Media Spaces helps advertisers explore station-specific advertising options, compare available media formats and plan campaigns based on their target audience, geographic coverage and budget.

Yellow Line Metro Advertising Rates: The following are indicative Delhi Metro advertising benchmarks for campaign planning. Actual Yellow Line Metro Advertising Rates depend on confirmed inventory, station-specific quotations and applicable media rights.

Advertising Format

Indicative Advertising Cost

Pricing Basis

Static & Backlit Advertising Panels

₹1,300–₹2,100 per sq. ft.

Per Month, Depending on Station

Rajiv Chowk Station Advertising

₹5,000 per sq. ft.

Per Month

Kashmere Gate Station Advertising

₹2,100 per sq. ft.

Per Month

New Delhi Station Advertising

₹2,100 per sq. ft.

Per Month

Other Yellow Line Station Advertising

₹1,800 per sq. ft.

Per Month

Digital Advertising Screens

₹1.5 Lakh–₹4 Lakh+

Per Station / Month

Inside Metro Train Advertising

₹65,000–₹95,000

Per Coach / Month

Metro Train Exterior Branding

₹14.5 Lakh–₹35 Lakh+

Per Train / Month

Station Activation Space

₹2.5 Lakh–₹8 Lakh+

Per Station / Month

Factors Affecting Yellow Line Metro Advertising Cost

Station Location: Advertising at major interchange and commercial stations such as Rajiv Chowk, Kashmere Gate and New Delhi may command higher rates because of their connectivity and commercial significance.

Advertising Format: Static panels, illuminated displays, digital screens and metro train branding follow different pricing structures depending on their specifications and placement.

Display Size & Visibility: Advertising cost is influenced by panel dimensions, positioning, passenger circulation areas and visibility within the station.

Campaign Duration: Monthly campaigns are commonly used for metro advertising, while customised durations and multi-station packages depend on booking conditions and media availability.

Yellow Line Metro Advertising Packages: Advertisers can plan campaigns at individual stations or combine multiple locations across the Yellow Line. For example, corporate brands may consider stations serving Connaught Place and Gurugram, while retail businesses may prioritise Saket, INA and MG Road according to their target markets.

The Media Spaces assists with Yellow Line Metro Advertising Rates, media planning, station-wise availability, advertising space booking and campaign execution.

Yellow Line Metro Advertising Reach & Impressions

Yellow Line Metro Advertising provides brands with opportunities to reach commuters travelling between North Delhi, Central Delhi, South Delhi and Gurugram. The corridor connects major commercial districts, government offices, educational institutions, healthcare facilities, shopping destinations and residential neighbourhoods, supporting targeted advertising campaigns across Delhi NCR.

Advertising reach and impressions depend on station footfall, advertising placement, display visibility, number of advertising units and campaign duration. Major interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi and Hauz Khas offer opportunities for exposure to passengers travelling across multiple metro corridors.

Estimated Yellow Line Metro Advertising Impressions: The following table presents illustrative advertising exposure scenarios for campaign planning. These figures are hypothetical assumptions and do not represent verified Yellow Line ridership or measured advertising impressions.

Advertising Coverage

Estimated Daily Impressions

Estimated Monthly Impressions

Single Advertising Unit

10,000–30,000

3–9 Lakh

5 Advertising Units

50,000–1.5 Lakh

15–45 Lakh

10 Advertising Units

1–3 Lakh

30–90 Lakh

25 Advertising Units

2.5–7.5 Lakh

75 Lakh–2.25 Crore

50 Advertising Units

5–15 Lakh

1.5–4.5 Crore

These illustrative scenarios assume 10,000–30,000 potential advertising exposures per unit per day over a 30-day campaign. Actual impressions may differ substantially according to station footfall, display visibility and placement. The figures are not audited audience measurements or unique reach estimates.

Audience Reach Across Yellow Line Metro Stations

Station Category

Important Locations

Audience Characteristics

Major Interchange Stations

Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas

Interchanging Passengers, Working Professionals, Daily Commuters

Corporate & Business Locations

Sikanderpur, MG Road, IFFCO Chowk, Millennium City Centre Gurugram

Corporate Employees, Business Professionals

Retail & Shopping Destinations

Rajiv Chowk, INA, Saket, MG Road

Shoppers, Retail Customers, Urban Consumers

Educational Locations

GTB Nagar, Vishwavidyalaya, Hauz Khas

Students, Faculty, Educational Communities

Healthcare Locations

AIIMS, Green Park

Healthcare Professionals, Patients, Visitors

Residential Catchments

Model Town, Malviya Nagar, Chhatarpur, Sultanpur

Local Residents, Daily Commuters

How Yellow Line Metro Advertising Impressions Are Calculated: Advertising impressions should be estimated using station-specific passenger movement, the proportion of commuters passing the selected advertising location, display visibility and campaign duration.

Estimated Monthly Impressions = Daily Passenger Footfall × Estimated Display Exposure Rate × Campaign Days

For campaigns involving multiple advertising units, impressions should be calculated separately for each placement and then combined, accounting for potential audience duplication.

Digital advertising estimates additionally depend on screen operating hours, advertisement frequency, loop duration and share of voice.

The Media Spaces helps advertisers assess potential Yellow Line Metro Advertising Reach by evaluating selected stations, advertising formats and available audience information. Campaign-specific projections should be supported by verified station footfall and placement-level visibility data before being used as expected performance figures.

Why Choose The Media Spaces for Yellow Line Metro Advertising?

The Media Spaces provides comprehensive Yellow Line Metro Advertising solutions for brands seeking visibility across Delhi and Gurugram. As a Yellow Line Metro Advertising Agency, we help businesses identify suitable advertising locations, evaluate media formats and plan campaigns aligned with their marketing objectives and budgets.

Strategic Station Selection: We assist advertisers in selecting stations based on target audiences and commercial relevance. From Rajiv Chowk and New Delhi to Hauz Khas, Saket and Gurugram's corporate districts, our approach focuses on connecting brands with suitable commuter catchments.

Media Planning & Buying: The Media Spaces supports advertisers with station-wise media availability, advertising rate comparisons, inventory selection and booking coordination. We help businesses evaluate static panels, backlit displays, digital screens, metro train branding and other approved advertising formats.

Customised Campaign Execution: Whether the requirement involves a single metro station, multiple locations or a corridor-wide branding campaign, we assist with media planning, creative specifications, installation coordination and campaign execution according to approved schedules.

Our focus is on helping brands make informed advertising decisions through suitable location selection, transparent quotations and coordinated campaign management.

Advertise on Delhi Metro Yellow Line with The Media Spaces

Maximise your brand visibility across Delhi and Gurugram with customised Yellow Line Metro Advertising solutions from The Media Spaces. Reach commuters travelling through major business districts, commercial centres, shopping destinations and residential locations along the Samaypur Badli–Millennium City Centre Gurugram corridor.

As a Yellow Line Metro Advertising Agency in Delhi NCR, The Media Spaces provides end-to-end support for metro station advertising, media planning and buying, advertising space booking and campaign execution.

Whether you are targeting premium commercial locations such as Rajiv Chowk, New Delhi, Kashmere Gate and Hauz Khas or corporate audiences in Gurugram, we help you identify suitable advertising formats and locations based on your campaign objectives and budget.

Get the latest Yellow Line Metro Advertising Rates, station-wise media availability and a customised advertising proposal.

Email: enquiry@themediaspaces.com

Frequently Asked Questions (FAQ's)

  • What is Yellow Line Metro Advertising?

    Yellow Line Metro Advertising allows businesses to promote their brands through approved advertising spaces at metro stations and on metro trains operating between Samaypur Badli and Millennium City Centre Gurugram. Advertising formats may include static panels, backlit displays, digital screens and metro train branding, subject to availability.

  • Yellow Line Metro Advertising Cost varies according to the station, advertising format, display size and campaign duration. Indicative rates include ₹5,000 per sq. ft. per month at Rajiv Chowk, ₹2,100 at Kashmere Gate and New Delhi, and approximately ₹1,800 at other Yellow Line stations. Final prices depend on current media inventory and quotations.

  • Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas, INA and Sikanderpur are important locations because of their interchange connectivity and surrounding commercial activity. Saket, MG Road and Millennium City Centre Gurugram are also relevant for retail and corporate-focused campaigns.

  • Advertisers can explore static advertising panels, backlit displays, digital screens, platform advertising, inside-train branding, exterior train wraps and promotional activations. Actual availability depends on station permissions, media rights and approved inventory.

  • Yes. Brands can plan multi-station advertising campaigns across selected locations along the Yellow Line, subject to availability. Campaigns can target commercial districts, educational areas, healthcare destinations and residential catchments according to business objectives.

  • Monthly advertising campaigns are commonly offered for metro station branding. However, minimum booking periods may vary by advertising format, media rights and station inventory. Customised campaign durations are subject to approval.

  • Advertising impressions depend on station footfall, display placement, visibility, number of advertising units and campaign duration. High-traffic interchange stations may offer greater exposure opportunities, but reliable campaign estimates require station-specific passenger data and placement-level visibility information.

  • Inside-train advertising and exterior train branding may be available depending on media rights, train allocation, approved inventory and campaign permissions. Specifications and availability should be confirmed before booking.

  • Yes. Stations such as Guru Dronacharya, Sikanderpur, MG Road, IFFCO Chowk and Millennium City Centre Gurugram serve important corporate, residential and commercial catchments. Advertisers can select suitable stations to target commuters travelling between Delhi and Gurugram.

  • The Media Spaces assists businesses with advertising space selection, station-wise inventory checks, media planning, advertising quotations and campaign execution. Share your preferred stations, campaign duration, advertising format and budget at enquiry@themediaspaces.com to request a customised proposal.