Yellow Line Metro
Delhi Metro Yellow Line connects 37 stations across approximately 49 km, linking major residential, commercial, institutional and corporate destinations between Samaypur Badli and Millennium City Centre Gurugram. The corridor provides opportunities for station-specific and multi-location advertising campaigns targeting commuters across Delhi NCR. Advertising impressions and costs vary by station, media format, placement and campaign duration.
Key Insights
Yellow Line Metro Advertising
Yellow Line Metro Advertising offers brands a strategic opportunity to reach commuters travelling across North Delhi, Central Delhi, South Delhi and Gurugram. Connecting Samaypur Badli with Millennium City Centre Gurugram, the Delhi Metro Yellow Line serves major business districts, shopping destinations, educational institutions, healthcare centres and prominent residential neighbourhoods.
The corridor connects important commercial and transit locations such as Kashmere Gate, New Delhi, Rajiv Chowk, Central Secretariat, INA, Hauz Khas, Saket and Sikanderpur. This makes Delhi Metro Yellow Line Advertising suitable for businesses targeting working professionals, corporate audiences, students, shoppers and daily commuters across Delhi NCR.
The Media Spaces provides customised Yellow Line Metro Advertising solutions, including station advertising, static and backlit panels, digital displays, metro train branding and other approved formats, subject to availability. As a Yellow Line Metro Advertising Agency, we assist brands with media planning, station selection, advertising rates, media buying and campaign execution based on their marketing objectives and budget.
Yellow Line Metro Advertising – Key Insights
The Delhi Metro Yellow Line (Line 2) is a major north–south metro corridor connecting Delhi with Gurugram. It provides connectivity to prominent business districts, government offices, shopping destinations, educational institutions, healthcare centres and residential areas, making it a valuable advertising corridor for brands targeting diverse commuter segments across Delhi NCR.
|
Key Parameter |
Yellow Line Metro Details |
|
Metro Line |
Delhi Metro Yellow Line (Line 2) |
|
Route |
Samaypur Badli to Millennium City Centre Gurugram |
|
Total Stations |
37 |
|
Route Length |
Approximately 49 km |
|
Areas Covered |
North Delhi, Central Delhi, South Delhi and Gurugram |
|
Major Interchange Stations |
Kashmere Gate, New Delhi, Rajiv Chowk, Central Secretariat, INA, Hauz Khas and Sikanderpur |
|
Key Commercial Locations |
Connaught Place, New Delhi Railway Station, INA Market, South Extension, Saket, MG Road and Gurugram business districts |
|
Target Audience |
Corporate Professionals, Government Employees, Students, Shoppers, Tourists and Daily Commuters |
|
Advertising Formats |
Static Panels, Backlit Displays, Digital Screens, Metro Train Branding and Station Activations, subject to availability |
|
Campaign Coverage |
Individual Stations, Multiple Stations and Corridor-Based Campaigns |
|
Advertising Duration |
Monthly and Customised Campaigns, subject to booking conditions |
|
Advertising Reach |
Station-Specific and Multi-Station Commuter Exposure |
The Yellow Line connects important employment and commercial centres, including Connaught Place, Central Secretariat, South Delhi and Gurugram. Interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi and Hauz Khas offer connectivity to other metro corridors, while stations such as AIIMS, Saket, MG Road and Millennium City Centre Gurugram serve distinct healthcare, retail, residential and business catchments.
These characteristics allow advertisers to plan geographically targeted campaigns across selected Yellow Line stations, subject to confirmed media inventory and placement availability.
Yellow Line Metro Route & Station-Wise Advertising Opportunities
The Delhi Metro Yellow Line connects Samaypur Badli in North Delhi with Millennium City Centre Gurugram, passing through major commercial, administrative, educational, healthcare and residential destinations. The corridor provides advertising opportunities across important locations such as Connaught Place, New Delhi Railway Station, Central Secretariat, INA, Hauz Khas, Saket and Gurugram.
Yellow Line Metro Station Advertising enables businesses to target specific commuter catchments through strategically selected metro stations. Advertisers can plan campaigns around corporate hubs, shopping destinations, educational institutions, healthcare facilities and residential neighbourhoods.
Yellow Line Metro Stations & Advertising Locations
|
Metro Station |
Location / Advertising Relevance |
|
Samaypur Badli |
Residential and industrial catchments in North Delhi |
|
Rohini Sector 18, 19 |
Residential neighbourhoods and local commercial markets |
|
Haiderpur Badli Mor |
Residential communities and surrounding commercial areas |
|
Jahangirpuri |
Residential neighbourhoods, markets and industrial catchments |
|
Adarsh Nagar |
Residential communities and established retail markets |
|
Azadpur |
Wholesale markets, commercial activity and interchange connectivity |
|
Model Town |
Residential neighbourhoods, educational institutions and retail markets |
|
GTB Nagar |
Delhi University North Campus, student communities and educational institutions |
|
Vishwavidyalaya |
University of Delhi, educational institutions and student audiences |
|
Vidhan Sabha |
Government establishments and surrounding residential areas |
|
Civil Lines |
Administrative offices, institutional locations and residential catchments |
|
Kashmere Gate |
Major metro interchange, ISBT connectivity and transit audiences |
|
Chandni Chowk |
Historic wholesale markets, retail businesses and tourist destinations |
|
Chawri Bazar |
Wholesale markets and established commercial trading areas |
|
New Delhi |
New Delhi Railway Station, Airport Express interchange and commercial activity |
|
Rajiv Chowk |
Connaught Place business district, retail destinations and major metro interchange |
|
Patel Chowk |
Government offices, administrative establishments and commercial catchments |
|
Central Secretariat |
Government offices and Violet Line interchange |
|
Udyog Bhawan |
Government offices and institutional destinations |
|
Lok Kalyan Marg |
Administrative establishments and surrounding residential areas |
|
Jor Bagh |
Premium residential neighbourhoods and nearby institutional locations |
|
Dilli Haat – INA |
INA Market, Dilli Haat, shopping destinations and Pink Line interchange |
|
AIIMS |
Major hospitals, healthcare institutions and medical professionals |
|
Green Park |
Retail markets, restaurants, offices and residential communities |
|
Hauz Khas |
Commercial destinations, educational institutions and Magenta Line interchange |
|
Malviya Nagar |
Residential communities, shopping markets and local businesses |
|
Saket |
Shopping malls, corporate offices and commercial establishments |
|
Qutab Minar |
Tourist destinations and South Delhi residential catchments |
|
Chhatarpur |
Residential neighbourhoods, religious destinations and local markets |
|
Sultanpur |
Residential developments, commercial establishments and nearby business locations |
|
Ghitorni |
Commercial establishments, residential communities and Gurugram-bound commuters |
|
Arjan Garh |
Residential developments and Delhi–Gurugram connectivity |
|
Guru Dronacharya |
Corporate offices, commercial establishments and residential catchments |
|
Sikanderpur |
Gurugram business districts, commercial establishments and Rapid Metro interchange |
|
MG Road |
Shopping malls, corporate offices, hotels and retail destinations |
|
IFFCO Chowk |
Corporate offices, business districts and commercial establishments |
|
Millennium City Centre Gurugram |
Corporate offices, business parks, residential communities and commercial destinations |
Advertising Potential Across the Yellow Line Metro Corridor: The Yellow Line offers a combination of business, retail, institutional and residential catchments, allowing advertisers to select locations according to their campaign objectives.
Rajiv Chowk, New Delhi and Kashmere Gate are important transit and commercial locations, while Central Secretariat, AIIMS, INA and Hauz Khas serve government, healthcare, shopping and educational audiences. Stations such as Sikanderpur, MG Road, IFFCO Chowk and Millennium City Centre Gurugram provide opportunities to target commuters travelling through Gurugram's corporate and commercial districts.
Brands can explore individual station advertising or multi-station campaigns to build visibility across selected sections of the corridor. Actual advertising placements, formats and booking options depend on applicable media rights, station permissions and confirmed inventory availability.
Yellow Line Metro Advertising Formats
Yellow Line Metro Advertising provides multiple branding opportunities across metro stations and trains, enabling businesses to connect with commuters through strategically positioned advertising displays. Advertisers can explore static panels, backlit displays, digital screens, platform advertising, metro train branding and promotional activations, depending on media rights and inventory availability.
The selection of advertising formats depends on station location, display visibility, campaign objectives and advertising budget.
Advertising Formats on Delhi Metro Yellow Line
|
Advertising Format |
Placement & Description |
Suitable For |
|
Static Advertising Panels |
Advertising panels at designated station concourses, corridors and passenger circulation areas |
Brand Awareness, Retail Promotions |
|
Backlit Advertising Panels |
Illuminated advertising displays at approved metro station locations |
Premium Branding, Product Campaigns |
|
Digital Advertising Screens |
Digital displays at selected stations, subject to availability |
Video Advertising, Product Launches |
|
Platform Advertising |
Approved advertising panels positioned in platform areas |
Commuter Visibility, Brand Recall |
|
Entry & Exit Gate Branding |
Advertising displays near designated station entry and exit points |
Local Promotions, Retail Advertising |
|
Inside Metro Train Advertising |
Branding panels and advertising placements inside metro coaches |
Repeated Commuter Exposure |
|
Metro Train Exterior Branding |
Full or partial advertising wraps on approved metro trains |
Large-Format Branding, Corporate Campaigns |
|
Station Activations |
Designated promotional spaces for product demonstrations and brand engagement |
Experiential Marketing, Product Sampling |
Choosing the Right Yellow Line Metro Advertising Format: Station-based advertising is suitable for brands targeting specific commercial and residential catchments. Locations such as Rajiv Chowk, New Delhi and Kashmere Gate may be considered for transit-oriented campaigns, while Saket, MG Road and Millennium City Centre Gurugram are relevant to retail and corporate audiences.
Static and backlit panels support continuous brand visibility, whereas digital screens allow advertisers to display changing promotional messages. Metro train branding can provide broader corridor exposure, subject to train allocation and approved advertising rights.
The Media Spaces assists advertisers in selecting suitable Yellow Line Metro Advertising Options based on location relevance, media specifications, campaign duration and budget. All advertising formats are subject to confirmed inventory, applicable permissions and booking conditions.
Yellow Line Metro Advertising Cost & Rates
Yellow Line Metro Advertising Cost varies depending on the selected metro station, advertising format, display size, placement visibility and campaign duration. Premium commercial and interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas and Sikanderpur may have different advertising rates compared with residential and neighbourhood stations.
The Media Spaces helps advertisers explore station-specific advertising options, compare available media formats and plan campaigns based on their target audience, geographic coverage and budget.
Yellow Line Metro Advertising Rates: The following are indicative Delhi Metro advertising benchmarks for campaign planning. Actual Yellow Line Metro Advertising Rates depend on confirmed inventory, station-specific quotations and applicable media rights.
|
Advertising Format |
Indicative Advertising Cost |
Pricing Basis |
|
Static & Backlit Advertising Panels |
₹1,300–₹2,100 per sq. ft. |
Per Month, Depending on Station |
|
Rajiv Chowk Station Advertising |
₹5,000 per sq. ft. |
Per Month |
|
Kashmere Gate Station Advertising |
₹2,100 per sq. ft. |
Per Month |
|
New Delhi Station Advertising |
₹2,100 per sq. ft. |
Per Month |
|
Other Yellow Line Station Advertising |
₹1,800 per sq. ft. |
Per Month |
|
Digital Advertising Screens |
₹1.5 Lakh–₹4 Lakh+ |
Per Station / Month |
|
Inside Metro Train Advertising |
₹65,000–₹95,000 |
Per Coach / Month |
|
Metro Train Exterior Branding |
₹14.5 Lakh–₹35 Lakh+ |
Per Train / Month |
|
Station Activation Space |
₹2.5 Lakh–₹8 Lakh+ |
Per Station / Month |
Factors Affecting Yellow Line Metro Advertising Cost
Station Location: Advertising at major interchange and commercial stations such as Rajiv Chowk, Kashmere Gate and New Delhi may command higher rates because of their connectivity and commercial significance.
Advertising Format: Static panels, illuminated displays, digital screens and metro train branding follow different pricing structures depending on their specifications and placement.
Display Size & Visibility: Advertising cost is influenced by panel dimensions, positioning, passenger circulation areas and visibility within the station.
Campaign Duration: Monthly campaigns are commonly used for metro advertising, while customised durations and multi-station packages depend on booking conditions and media availability.
Yellow Line Metro Advertising Packages:
The Media Spaces assists with Yellow Line Metro Advertising Rates, media planning, station-wise availability, advertising space booking and campaign execution.
Yellow Line Metro Advertising Reach & Impressions
Yellow Line Metro Advertising provides brands with opportunities to reach commuters travelling between North Delhi, Central Delhi, South Delhi and Gurugram. The corridor connects major commercial districts, government offices, educational institutions, healthcare facilities, shopping destinations and residential neighbourhoods, supporting targeted advertising campaigns across Delhi NCR.
Advertising reach and impressions depend on station footfall, advertising placement, display visibility, number of advertising units and campaign duration. Major interchange stations such as Rajiv Chowk, Kashmere Gate, New Delhi and Hauz Khas offer opportunities for exposure to passengers travelling across multiple metro corridors.
Estimated Yellow Line Metro Advertising Impressions: The following table presents illustrative advertising exposure scenarios for campaign planning. These figures are hypothetical assumptions and do not represent verified Yellow Line ridership or measured advertising impressions.
|
Advertising Coverage |
Estimated Daily Impressions |
Estimated Monthly Impressions |
|
Single Advertising Unit |
10,000–30,000 |
3–9 Lakh |
|
5 Advertising Units |
50,000–1.5 Lakh |
15–45 Lakh |
|
10 Advertising Units |
1–3 Lakh |
30–90 Lakh |
|
25 Advertising Units |
2.5–7.5 Lakh |
75 Lakh–2.25 Crore |
|
50 Advertising Units |
5–15 Lakh |
1.5–4.5 Crore |
These illustrative scenarios assume 10,000–30,000 potential advertising exposures per unit per day over a 30-day campaign. Actual impressions may differ substantially according to station footfall, display visibility and placement. The figures are not audited audience measurements or unique reach estimates.
Audience Reach Across Yellow Line Metro Stations
|
Station Category |
Important Locations |
Audience Characteristics |
|
Major Interchange Stations |
Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas |
Interchanging Passengers, Working Professionals, Daily Commuters |
|
Corporate & Business Locations |
Sikanderpur, MG Road, IFFCO Chowk, Millennium City Centre Gurugram |
Corporate Employees, Business Professionals |
|
Retail & Shopping Destinations |
Rajiv Chowk, INA, Saket, MG Road |
Shoppers, Retail Customers, Urban Consumers |
|
Educational Locations |
GTB Nagar, Vishwavidyalaya, Hauz Khas |
Students, Faculty, Educational Communities |
|
Healthcare Locations |
AIIMS, Green Park |
Healthcare Professionals, Patients, Visitors |
|
Residential Catchments |
Model Town, Malviya Nagar, Chhatarpur, Sultanpur |
Local Residents, Daily Commuters |
How Yellow Line Metro Advertising Impressions Are Calculated: Advertising impressions should be estimated using station-specific passenger movement, the proportion of commuters passing the selected advertising location, display visibility and campaign duration.
Estimated Monthly Impressions = Daily Passenger Footfall × Estimated Display Exposure Rate × Campaign Days
For campaigns involving multiple advertising units, impressions should be calculated separately for each placement and then combined, accounting for potential audience duplication.
Digital advertising estimates additionally depend on screen operating hours, advertisement frequency, loop duration and share of voice.
The Media Spaces helps advertisers assess potential Yellow Line Metro Advertising Reach by evaluating selected stations, advertising formats and available audience information. Campaign-specific projections should be supported by verified station footfall and placement-level visibility data before being used as expected performance figures.
Why Choose The Media Spaces for Yellow Line Metro Advertising?
The Media Spaces provides comprehensive Yellow Line Metro Advertising solutions for brands seeking visibility across Delhi and Gurugram. As a Yellow Line Metro Advertising Agency, we help businesses identify suitable advertising locations, evaluate media formats and plan campaigns aligned with their marketing objectives and budgets.
Strategic Station Selection: We assist advertisers in selecting stations based on target audiences and commercial relevance. From Rajiv Chowk and New Delhi to Hauz Khas, Saket and Gurugram's corporate districts, our approach focuses on connecting brands with suitable commuter catchments.
Media Planning & Buying: The Media Spaces supports advertisers with station-wise media availability, advertising rate comparisons, inventory selection and booking coordination. We help businesses evaluate static panels, backlit displays, digital screens, metro train branding and other approved advertising formats.
Customised Campaign Execution: Whether the requirement involves a single metro station, multiple locations or a corridor-wide branding campaign, we assist with media planning, creative specifications, installation coordination and campaign execution according to approved schedules.
Our focus is on helping brands make informed advertising decisions through suitable location selection, transparent quotations and coordinated campaign management.
Advertise on Delhi Metro Yellow Line with The Media Spaces
Maximise your brand visibility across Delhi and Gurugram with customised Yellow Line Metro Advertising solutions from The Media Spaces. Reach commuters travelling through major business districts, commercial centres, shopping destinations and residential locations along the Samaypur Badli–Millennium City Centre Gurugram corridor.
As a Yellow Line Metro Advertising Agency in Delhi NCR, The Media Spaces provides end-to-end support for metro station advertising, media planning and buying, advertising space booking and campaign execution.
Whether you are targeting premium commercial locations such as Rajiv Chowk, New Delhi, Kashmere Gate and Hauz Khas or corporate audiences in Gurugram, we help you identify suitable advertising formats and locations based on your campaign objectives and budget.
Get the latest Yellow Line Metro Advertising Rates, station-wise media availability and a customised advertising proposal.
Email: enquiry@themediaspaces.com
Frequently Asked Questions (FAQ's)
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What is Yellow Line Metro Advertising?
Yellow Line Metro Advertising allows businesses to promote their brands through approved advertising spaces at metro stations and on metro trains operating between Samaypur Badli and Millennium City Centre Gurugram. Advertising formats may include static panels, backlit displays, digital screens and metro train branding, subject to availability.
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What is the cost of advertising on the Delhi Metro Yellow Line?
Yellow Line Metro Advertising Cost varies according to the station, advertising format, display size and campaign duration. Indicative rates include ₹5,000 per sq. ft. per month at Rajiv Chowk, ₹2,100 at Kashmere Gate and New Delhi, and approximately ₹1,800 at other Yellow Line stations. Final prices depend on current media inventory and quotations.
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Which Yellow Line Metro stations are best for advertising?
Rajiv Chowk, Kashmere Gate, New Delhi, Hauz Khas, INA and Sikanderpur are important locations because of their interchange connectivity and surrounding commercial activity. Saket, MG Road and Millennium City Centre Gurugram are also relevant for retail and corporate-focused campaigns.
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What advertising formats are available on the Yellow Line Metro?
Advertisers can explore static advertising panels, backlit displays, digital screens, platform advertising, inside-train branding, exterior train wraps and promotional activations. Actual availability depends on station permissions, media rights and approved inventory.
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Can I advertise at multiple Yellow Line Metro stations?
Yes. Brands can plan multi-station advertising campaigns across selected locations along the Yellow Line, subject to availability. Campaigns can target commercial districts, educational areas, healthcare destinations and residential catchments according to business objectives.
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What is the minimum duration for Yellow Line Metro Advertising?
Monthly advertising campaigns are commonly offered for metro station branding. However, minimum booking periods may vary by advertising format, media rights and station inventory. Customised campaign durations are subject to approval.
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How many impressions can Yellow Line Metro Advertising generate?
Advertising impressions depend on station footfall, display placement, visibility, number of advertising units and campaign duration. High-traffic interchange stations may offer greater exposure opportunities, but reliable campaign estimates require station-specific passenger data and placement-level visibility information.
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Is metro train branding available on the Yellow Line?
Inside-train advertising and exterior train branding may be available depending on media rights, train allocation, approved inventory and campaign permissions. Specifications and availability should be confirmed before booking.
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Can businesses target Gurugram commuters through Yellow Line Metro Advertising?
Yes. Stations such as Guru Dronacharya, Sikanderpur, MG Road, IFFCO Chowk and Millennium City Centre Gurugram serve important corporate, residential and commercial catchments. Advertisers can select suitable stations to target commuters travelling between Delhi and Gurugram.
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How can I book Yellow Line Metro Advertising through The Media Spaces?
The Media Spaces assists businesses with advertising space selection, station-wise inventory checks, media planning, advertising quotations and campaign execution. Share your preferred stations, campaign duration, advertising format and budget at enquiry@themediaspaces.com to request a customised proposal.